In the mobile oil change business there is no standard system, many folks simply build what works or buy a biz-op unit that makes since to them. For years we have studies these various types of units in the market place. If you are in the oil change business you realize how serious it is to stay efficient. In our company like anyone else in this industry, we are out to bring new innovation to the market. We have been looking at ways to better our services.
We have been to http://www.Kibbi.com in Elkhart, Indiana, we have viewed there unit in another state. We have discussed these and other concepts with other engineers and thinkers. What we have decided is that all ideas are worthy of exploration in our quest to find the most efficient and most environmentally sensitive units. Why are we so driven to build a better mouse-trap? Why are we un deterred with the exploitations of Box Stores changing oil, such as Wal-Mart on what appears to be a below cost endeavor at $12.99. Why do we believe that it is possible to stay efficient enough to compete? Because we see the new innovations out on the street and see entrepreneurs everywhere are rising to the occasion.
Well this year in San Diego, Jiffy Lube is announcing a new program for franchisees with extended bays and adding everything from brake jobs, and engine repair including complete R and R rebuilding of motors. It makes sense for them due to the increased competition in the market place. Midas Muffler has also gone to changing brakes and oil changes. Tilden Franchise is also looking to co-partner with other services and to bundle services to compete. Jiffy Lube’s largest franchisee with well over 150 stores; was de-listed by NASDAQ; are we witnessing a new era in automotive repair and oil changes? We think so.
We watched recently as Roger Penske left Kmart as they closed the doors on 500 stores nationwide and now are merging with Sears in their re-organization plan and closing another 150 stores. In Tucson, AZ for instance we see Kmart on the North West side of town pulling out of the market and then we see a new awesome Valvoline Oil Change Facility on the same property with a 2 million dollar carwash and Detailing Center? Why, well as Lance Fisher the proprietor sees it, he can bundle services, get a no interest loan deal from Valvoline, give the customers what they want and his incredible facility will draw three different services to the same property. Is this the answer to the price wars, bundling, like Microsoft? Well Lance Fisher bets with real money in Tucson, is that a good bet? We think it is, you should see this place, WOW, one of the nicest carwashes in the country, ranks up there with Auto-Wash East and Danny’s Family Carwashes in Phoenix.
These are just a few of the latest interesting changes in the Industry. Some would say this Industry is stagnant. We disagree. We are watching Kendall battle for the latest changes in oil change interval extension and the war against traditional thinking with AMSOIL, Mobile One and others. Lots of new innovations and claims to come; who will lead? Well as we approach the pack and have our sights on the Yellow Jersey, we believe that the team who can service the customer and bring the value will be team yellow. We know this is an up hill grind and we will pursue the race with open eyes and an open mind. If you are in the Oil Change Business Think on this.